Overview

This page is currently a work in progress.
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USC Annenberg Center of Communication Leadership and Policy (CCLP) needs a website to host their new report fighting against misinformation and simplifying when, where, and how to vote.
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The Voter Communications Task Force is led by former Governors Brian Sandoval (R-NV) and Jack Markell (D-DE), and is generously funded by Google through the USC Election Cybersecurity Project.

USC Annenberg - Voter Communication

PROJECT SUMMARY

I created a welcoming, clear, non-partisan brand identity and then developed the website UI design and interactions using WordPress and the website builder Elementor Pro to make it responsive.

After finishing the design and development, I continued to make edits as requested and maintained the website with updates and troubleshooting.

*Currently, the website is no longer active due to the end of the project.

Project Details

TIMELINE

Design/Development: Fall 2020 (4 months)
Management/Updates: Spring 2021-2022 (1 year)

MY ROLE

Web Designer (worked with Project Manager, Research Team, and Head Manager)

Project type

Part-Time

TOOLS

Adobe XD, WordPress, Elementor, Google Docs, Google Sheets, Google Slides

SKILLS

Visual Design, Web Design, Web Development, Responsive Design, Content Organization, Website Management, Troubleshooting, Collaborative Problem-Solving

Problem

Background

In 2020, the COVID-19 pandemic was changing when, where, and how we vote. More than 500,000 mail ballots were rejected in the primaries, and people are concerned about how to make their votes count.

A record number of registered American voters will have the right to cast their vote from home in November 2020. But 58% of voters under 35 do not understand what they need to vote by mail.

Goal

USC Annenberg needs a website built to host their report that answers questions about how, when, and where to vote.

The website needs to be able to host a lot of information.
The website needs to host a digitized version of the report in certain sections such as its Resources, and Appendix.
They want the brand to remain neutral, modern, yet simple so audiences who are not experienced in technology can navigate it easily.

Solution

APPROACH

USC Annenberg needed a non-partisan and representative website for their report that can be updated easily with new information that comes up.

I used Elementor Pro and its modular building process to easily update the site as writers send me content.
I focused on making call-to-action buttons and text clear and simple.
I created a custom alphabetical way of navigating through resources and tables of contents to split up large amounts of text.

Key Features

APPROACH

USC Annenberg needed a non-partisan and representative website for their report that can be updated easily with new information that comes up.

I used Elementor Pro and its modular building process to easily update the site as writers send me content.
I focused on making call-to-action buttons and text clear and simple.
I created a custom alphabetical way of navigating through resources and tables of contents to split up large amounts of text.